SAM EDELMAN SNEAKER DROP

A Slice of Life

I was able to be apart of a class that was chosen to work with the fashion brand Sam Edelman for 10 weeks to create 6 new sneaker drops for 6 months. I was apart of the marketing team who worked along side the designers of the group. We created a target market, marketing strategies, and advertising campaigns. We worked along side the CEO and employees of the company within marketing, design, creative directing, etc. The sneaker designs and marking pitches were pitched to Nordstrom to be sold online in 2024.